Toulouse Football Club has secured a multi-year deal with Betway.

It is Betway's first relationship in France, and as part of the deal, the company's logo will be displayed throughout the stadium, on billboards, and on LED panels.

The Betway logo will appear on the players' shorts and shoulders of their jerseys until at least the 2024 season.

“We are happy and proud to be associated with Betway, a true benchmark in the field of sports betting,” said Toulouse Football Club Managing Director Olivier Jaubert. “This mark of confidence, which spans several seasons, testifies to the ambition to support Toulouse Football Club in its development and ambitions.

“We are also delighted to be the first French club to welcome Betway as a partner.”

In recent months, the Super Group-owned brand has struck various sports collaborations, including adding The Rio Open to its portfolio and extending its arrangement with the Croky Cup, Belgium's premier cup competition. In recent years, Betway has formed relationships with several NBA and NHL teams, including the New Jersey Devils, Philadelphia Flyers, and Miami Heat. Following the likes of Atletico Madrid and Stuttgart last year, Toulouse is the latest European football team to sign together with Betway. "Having established one of the most exciting and enviable worldwide sponsorship portfolios of any business, we are extremely happy to announce our first collaboration in France, where we have inked a multi-year arrangement with Toulouse FC," said Betway CEO Anthony Werkman.

“The club have a great history and ambition to return to Ligue 1 and we look forward to supporting them on their journey.”

‍