December 20, 2021
Social Media Intern
Sportradar has entered into a multi-year collaboration with the International Hockey Federation (FIH), expanding its portfolio of sports betting partners in the process. Sportradar will be permitted to gather and share data on sports betting from the IHF's active tournaments, which total roughly 300 matches each year, under the terms of the agreement. This news comes just days after Sportradar announced a partnership with the Dutch Football Association to combat match fixing.
According to the terms of the agreement, Sportradar and the IHF will work together until the end of the 2029/2030 season, and in addition to sports betting data, the agreement includes an integrity component – the Universal Fraud Detection Service (UFDS), which is a monitoring system that prevents match-fixing and other bet-related risks while also educating officials on how to spot match-fixing.
Olympic Qualifiers, FIH Hockey World Cup Qualifiers, FIH Hockey5s World Cup, FIH Indoor Hockey World Cups, FIH Hockey World Cups, and the FIH Hockey Pro League will all be covered in this arrangement.
Sportradar will also provide a Competition Administration tool that will factor match rankings, outcomes, and individual information to help with data and tournament management. The FIH will most likely use this platform to communicate with the worldwide hockey community and deliver more useful information. This platform will house all continental and national bodies, as well as additional FIH member associations.
Sportradar is continuing to grow on a global scale. The Swiss sports data and technology firm was recently listed on NASDAQ, and it has a number of betting data relationships, one of which is with UEFA, one of the most prestigious soccer international sports organisations. The first deal on sports betting rights was made between Sportradar and UEFA.
Sportradar's regional CEO APAC and chief commercial officer, Ed Blonk, commented on the collaboration with the FIH, saying that the company's expertise and leverage will allow it to provide tailored services to the FIH, helping to elevate hockey and ensure its continued growth. Blonk also stated that Sprotradar is excited to work with the FIH and bring greater engagement experiences to hockey fans all over the world.
Thierry Weil, the FIH's CEO, remarked that one of the organization's core aims is to create events that provide tremendous entertainment that is significant for the players while also focusing on the spectators in order to draw more people to the sport and encourage participation.
Weil believes that Sportradar's track record of helping some of the world's most prestigious sports federations is a good indicator that its solutions will benefit the sport of hockey globally, which is why the FIH is thrilled to have them as a partner.
latests news from us