We've grown accustomed to seeing the BetBuilder button surface as an option for matches on our favourite sportsbooks in recent years, but the product has eluded the esports punter thus far.

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Until now, that is. Sportsflare, a New Zealand-based digital firm focusing on creating unique new esports betting experiences, has become the first to offer same-game parlay betting on the most popular competitive video games.

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This includes Counter-Strike: Global Offensive (CS:GO), which accounts for 44% of all esports betting revenue, as well as Dota 2 (33%), and League of Legends (12%).

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You may think that this makes the operator vulnerable to savvy bettors who know all there is to know about a single esports event, but a quick look at the sports betting sector will show you that the reverse is true. The fact that there are more selections reduces the exponential danger of exploitation by smart bettors, and parlays are also placed at significantly bigger margins than single bets.

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Sportsflare has also incorporated what it refers to as "pre-rolled" markets. This means that esports companies can offer pre-packaged rates for popular traditional market combinations. Operators can even begin by incorporating frictionless pre-rolled markets before upgrading to the BetBuilder with its full capability, according to the tech firm.

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It's time to spice up your BetBuilder portfolio with a product that covers thousands of fixtures all year long for operators making the move into esports.

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