Sportsbet.io, a cryptocurrency betting service, has announced a new master agreement with Brazilian soccer club Sao Paulo as part of its global expansion.

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Sportsbet.io strengthens its ties with Sao Paulo, Brazil. Sportsbet.io, perhaps the largest crypto sports betting operator globally, has announced a new strategic relationship with Brazilian soccer team Sao Paulo. The "master sponsorship" will last four years, from now until 2024.

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The Sportsbet.io brand is already prominently displayed on players' shirts and jersey backs, just over their numbers. This should help the sports betting operator gain traction in Brazil's booming gambling market. With the ultimate approval of Brazil's sports betting sector pending, more operators attempt to make a name for themselves and increase brand awareness.

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Justin Le Brocque, Sportsbet.io's marketing director, answered with equal zeal, noting that Sao Paulo is a well-known soccer powerhouse, and thus a massive boost for Sportsbet.io's activities in the country and abroad.

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Previously, the sportsbook owned by the Coingaming Group teamed up with SportCaller to create two new free-to-play games to increase engagement and retention. Over the years, Sportsbet.io has worked with a variety of sports organisations.

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