888casino, a global provider of iGaming products, has announced a content relationship with Push Gaming. Push Gaming will use the agreement to debut a small portion of its portfolio on the platform, including Jammin' Jars, Jammin' Jars 2, Razor Shark, Mystery Museum, and Wild Swarm, which are among the company's most popular games.

Push Gaming will take use of this opportunity to gain access to new markets, which will be made possible by 888casino's own jurisdictional reach and popularity with audiences all over the world. The first push will be focused on the UK market, which is where 888casino is based.

However, Push Gaming and 888 will continue to grow. Push Gaming just signed a deal with Betsson, but it has also worked out deals with The Rank Group, Casumo, LeoVegas, Entain, and other companies. Over the last two years, Push Gaming has been able to gain traction and establish itself as a top provider.

The company was recognised at the EGR B2B Awards 2021 and won the Casino Beats Game Developer Awards. The present cooperation builds on the company's receipt of licences from the UK Gambling Commission and the Malta Gaming Authority in 2020. The company is currently focusing on expanding its product line into previously unexplored markets covered by the MGA licence.

Speaking of the deal, Push Gaming head of sales Fiona Hickey said that the deal is a testament to the quality of products that the company delivers. She added:

“888 is one of the world’s leading online betting and gaming companies, and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”

Meanwhile, 888 VP B2C casino Talya Benyamini welcomed the opportunity to be adding new content by what is an established supplier in the iGaming space. She praised Push Gaming’s award-winning titles and argued that 888 is looking forward to introducing them to its audiences:

“Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment to offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”

To strengthen its product offering with clients, 888 has been working on a number of comparable content arrangements. Last week, 888 added more content from Oryx Gaming. Despite regulators' plans to introduce stronger overall rules and restrictions, suppliers' interest in the UK gaming business has not waned.

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