Novusbet, a business-to-business betting platform, has announced a new relationship with Oddin.gg, a respected provider of betting solutions for competitive video gaming, or esports. As a result, Novusbet will be able to take advantage of Oddin's superior esports wagering solutions, allowing it to enter the constantly growing esports vertical.

Increasing Esports participation among iGaming companies.

While the actual scale of the esports betting market is unknown, most industry analysts do not expect individual bet sizes to approach those seen in sports betting, the entire volume is steadily increasing. According to Novusbet, this market still has a "significant, largely untapped" revenue potential.

Novus will now work with Oddin.gg's iFrame esports betting solution to create customised offers to clients in Africa and Latin America, where the relationship will focus in the months ahead.

Novusbet operations manager Simone Suppa welcomed Oddin.gg to the partnership and lauded the site for its unique position in the esports market:

“We are excited to be able to launch their iFrame for our clients, who will benefit from the innovation and advanced technology that Oddin.gg continues to bring to the esports space.”

Due to the fact that Oddin.gg and Novusbet are still working on the product's integration, Novusbet expects to be able to offer high-traffic competitive titles like Dota 2, League of Legends, and Counter-Strike: Global Offensive over the next few months.

Odin.gg is expecting to add "tens of millions" of new customers.

Oddin.gg is excited about the possibilities of integrating with the platform. The platform should be able to reach "tens of millions of potential new clients," according to Marek Suchar, managing director and co-founder of Oddin.

While the volume per bet in the esports betting space may not be as high as in traditional sports betting, Suchar's prediction aligns with the general idea that while the volume per bet in the esports betting space may not be as high, the audience interested in such competitions may catch up to, if not exceed, traditional sports betting. Esports betting income is expected to reach $13 billion by 2025, according to one estimate.

Both organisations have worked hard to make this relationship possible, according to Suchar, and will now aim to maximise its potential. "We are ecstatic to be able to rely on this new cooperation to broaden our reach, and we look forward to a long and fruitful relationship," Suchar said.

In the meantime, Oddin has been busy forming alliances. In mid-2021, the company partnered with Altenar, an iGaming company looking to expand into esports. Last year, Oddin joined ESIC's efforts to combat esports corruption.

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