In an unprecedented UK partnership, the NFL joins forces with 888sport, the British online sports betting site. The first-time deal also includes 888sport becoming the official partner of the NFL London Games and the Super bowl in the upcoming season of 2021 - 2022.
New and exciting opportunities for fans to engage in sporting activities will be created by the online sports betting site, namely a new video series known as The Punt, to be aired weekly on the company’s social channels.
SVP Head of B2C at 888sports, Guy Cohen, said that this was an exciting new chapter for the sports betting company and that 888sports prided themselves on being ahead of the pack when it came to sporting experiences. He added that they were truly delighted to be partnering with the renowned NFL brand and were excited to play their part in the NFL season which will be starting this coming weekend.
Wide broadcasting sponsorship will include the Super Bowl, the Playoffs as well as Sunday and Monday Night Football.
The NFL is a sponsor of the New York Jets and is now creating history by partnering with a digital gaming company.