The Swedish gaming operator, Aspire Global has come up with an industry-first, by launching a sports betting feature that allows players to create and be in control of their own tournaments. Players will not only be able to place live bets and invite their friends to join, but they’ll be able to compete on leader boards for the number one spot.

Aspire Global has a clear focus on responsible gaming with this new feature able to monitor the players’ gambling behaviours, for example, when a player’s losses are significant, a time out period is activated.

The sports betting feature is an ideal accompaniment to a player’s regular sports betting routine, however, the icing on the cake is the player’s ability to take control of the game functions.

The head of sports at Aspire Global, Morten Hauge commented saying, “The company is pleased to provide an innovative and unique feature in the sportsbook vertical”.

Hauge went on to say, “The sports gamification invention was created to complement players ordinary sports betting and to act as the ‘perfect side dish’. We are especially happy about the player control functionality, which is reflecting our strong focus on responsible gaming.”

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