Team Liquid, a global esports organisation, has announced a collaboration with Hercules Tires, a tyre manufacturer.

The Hercules Tires Invitational Series, a Rocket League tournament featuring North American teams, will be created because of the agreement between Hercules Tires and Team Liquid.

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The Hercules Tires Invitational Series will pit 16 Rocket League teams from across North America against each other in a two-part tournament that will begin on October 20th. Participants include G2 Esports, Torrent, XSET, Charlotte Phoenix, and Oxygen Esports.

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Steve Reed, Team Liquid Vice President of Sales, commented: “We’re revved up and eager to bring this event to life with Hercules, a legacy brand known for its quality and reliability.

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“They are a natural fit for this series, where speed and precision can make a real difference in how things play out.”

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Team liquid’s channel will put on a live stream of the series where viewers can see the winners receiving $12,000 (£8826) in prize money. Hercules Tyres will also offer sponsored chatbox giveaways and a virtual tailgate, according to the press release.

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Senior VP of Hercules, Joshua Simpson, explained: “Our partnership with Team Liquid will further the progress we are making to expand our brand in authentic and meaningful ways across new platforms.

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“It also showcases our commitment to engage new consumers – including a new generation that participate in gaming as a form of competition – and to build relationships through a digitally-focused platform.”

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A Rocket League competition is a wonderful thing to sponsor if you're a tyre manufacturer, according to Esports Insider. It's always exciting to see non-endemic corporations collaborate with relevant esports, and the automobile industry has recently completely embraced the scene through several agreements.

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