The Esports Hub betting platform has been launched by Pinnacle Solution, the B2B branch of bookmaker Pinnacle.

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The platform was created particularly for esports lovers to give 'the best esports betting content accessible,' according to the press release.

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The Esports Hub is said to have over 100 unique esports markets, over 2,000 monthly live events, 7,000 monthly pre-match events, embedded live streaming, and seamless iframe integration tailored to the customer's brand.

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In addition, the platform intends to deliver data-rich scoreboards with the goal of informing betting decisions.

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Paris Smith, Pinnacle's CEO, spoke about the development in the press release, emphasising her experience of the problems that operators confront first-hand. “The Esport Hub allows partners to leverage this know-how and deliver their esports customers with an award-winning product designed for their needs”.  

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“Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential.”

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Pinnacle Solution's existing and prospective sportsbook partners can now access the Esports Hub. The platform can be integrated as an add-on to an existing sportsbook or as part of a plug-and-play sports betting solution for these companies.

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Esports Insider says: “As esports betting continues to grow, new solutions will be created to develop and enhance user experiences. As such, it’s not a surprise to see Pinnacle produce a new platform tailored to esports betting. It’ll be interesting to see how many sportsbooks utilise this new platform and whether this could convince more non-endemic bookmakers to enhance its offerings.”

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