October 14, 2021
Social Media Intern
The Esports Hub betting platform has been launched by Pinnacle Solution, the B2B branch of bookmaker Pinnacle.
The platform was created particularly for esports lovers to give 'the best esports betting content accessible,' according to the press release.
The Esports Hub is said to have over 100 unique esports markets, over 2,000 monthly live events, 7,000 monthly pre-match events, embedded live streaming, and seamless iframe integration tailored to the customer's brand.
In addition, the platform intends to deliver data-rich scoreboards with the goal of informing betting decisions.
Paris Smith, Pinnacle's CEO, spoke about the development in the press release, emphasising her experience of the problems that operators confront first-hand. “The Esport Hub allows partners to leverage this know-how and deliver their esports customers with an award-winning product designed for their needs”.
“Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential.”
Pinnacle Solution's existing and prospective sportsbook partners can now access the Esports Hub. The platform can be integrated as an add-on to an existing sportsbook or as part of a plug-and-play sports betting solution for these companies.
Esports Insider says: “As esports betting continues to grow, new solutions will be created to develop and enhance user experiences. As such, it’s not a surprise to see Pinnacle produce a new platform tailored to esports betting. It’ll be interesting to see how many sportsbooks utilise this new platform and whether this could convince more non-endemic bookmakers to enhance its offerings.”
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