Kambi has announced that college football would be included in their Game Parlay product.

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With the addition of NCAA football betting choices to Kambi's Game Parlay offering, bettors may now include several college football’s markets in their wagers.

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On college football games, Kambi may now offer parlay money line, as well as totals, spreads, and combined team totals.

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In the run-up to the NCAA football season, several popular player props, such as total passing yards and touchdown scorer, will be offered.

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Simon Noy, Kambi SVP Trading, said: "The expansion of college football within Game Parlay is an exciting step forward for our product, our partners and bettors alike. Now bettors can enjoy even more college football markets in their Game Parlay bets that span not only across multiple games but across multiple leagues and sports too.

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"With Game Parlay already proving so popular with bettors, we look forward to enhancing the product even further over the coming months, with NHL and MLB expansion."

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Game Parlay's growth follows the success of the NFL season, which saw over 40% of NFL wagers placed. Multi-game combinations accounted for almost 20% of pre-game NFL wagers.

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The development of Kambi's main platform was based on this interlaced merging of both college and professional football markets. As a result of new advances like these, bettors can now mix college and parlays with professional games into a single bet.

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