Investment in content should be of increasing importance to betting operators to maximise the lifetime value of newly acquired customers, writes Stanislav Mykhailov, Head of B2B Department at BetInvest Ltd, who stressed that a greater emphasis should be placed on content-driven betting experiences rather than just client capture.

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2020 will be remembered as a year of aggressive customer acquisition, just as it has been for streaming platforms, food delivery businesses, and sports betting companies.

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The online sports betting business, which is still growing at a quick pace, may currently be regarded as one with a lot of profit potential but little product differentiation. Between 2021 and 2025, the worldwide online gaming market is predicted to grow at an annual rate of 11%.

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At Betinvest, they strive to provide their customers with innovative, action-packed, frequent, and dependable sports betting content to fill their leisure time. As a result, Betinvest has signed agreements with fast-growing professional esports and Quick Sports leagues Cyber Live Arena, Esport Pro Club, and Winners Leagues for exclusive broadcasting and trade distribution rights.

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