Amazon and NFL are negotiating an exclusive deal, as Amazon.com are in for a chance to get exclusive streaming rights to National Football League games.

Wall Street Journal reported that NFL would broadcast games on TV according to the agreements under negotiation.

Last NFL season, fans had the option of watching Thursday Night Football on Amazon. Soon, for some games, it might be the only choice.

The tech giant has broadcasted TNF matches since 2017 on Amazon Prime Video but has never achieved an exclusive contract; years of sharing games with Fox and the NFL Network could now be years of the past.

There will be a price to pay should Amazon secure exclusive rights; rumours say they won't be cheap. The NFL has said to double the price of its broadcasting contracts with the deals it is currently negotiating with CBS, NBC, Disney, and Fox.

Amazon usually pays between $75-100 million annually for non-exclusive rights to Thursday Night Football in a deal that runs for two more seasons. The technology company based in Seattle, is one of the biggest and upcoming tech giants. It has been referred to as "one of the most influential economic and cultural forces in the world" and, of course, one of the world's most valuable brands.

Live sport is a way of bringing together, and with today's NFL sporting community and forthcoming events, this would be a scoring deal.

According to the report, the latest deals include those for the league's Sunday and Monday franchises with traditional TV networks Fox, CBS, NBC, and ESPN.

The NFL has announced it will reach an agreement as soon as next week.

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